Posts tagged ‘nike’

September 19, 2011

Video: Darrelle Revis x Jesse Boykins III – ALWAYS ON | Premiere

The premiere to the previous video of the behind the scenes of ALWAYS ON featuring Darrelle Revis and JB3.

Spotted: 2DBz

September 16, 2011

Video: Darrelle Revis x Jesse Boykins III Are ALWAYS ON

We go behind the scenes of the ALWAYS ON series by Nike Sportswear featuring Darrelle Revis with music by Jesse Boykins III. Very dope I must say.

In Darrelle Revis’ new ALWAYS ON video, we witness the work ethic that has made him football’s most dominant cornerback. But this behind-the-scenes footage supplies further depth, especially about his interests in music. “The stereotypical athlete lives and dies sports,” says Jesse Boykins III, who provided the backing song “Island of Greatness.” “It’s good to know a cat like Darrelle is passionate about other things.” Before writing the track, Darrelle supplied a list of his favorite artists and influences, from which Boykins created a musical “gumbo.” Of course, we see Darrelle mixing it up on the field too. “They’re working me out a little bit,” he says during the shoot, his sweaty brow glistening under the beaming sun. And opposing receivers will be singing a sad song all season long.

Spotted: Herfection

September 2, 2011

Video: Manchester United Recreates The American Flag
Although I’m not a fan of Man U. I can respect this commercial. Cool idea.

CHELSEA!!! Keep The Blue Flag Flying High!

August 18, 2011

Event: Afro-Punk Festival | BK Aug. 27/28

Afro-Punk Festival
Sat. August 27th & Sun. August 28th, 2011

Live Performances by:
Cee Lo Green
Gym Class Heroes
Janelle Monae
Toshi Reagon
Tamar Kali
Das Racist
Toro Y Moi
Straight Line Stitch
Cerebral Ballzy
Rocky Business
+ More at

+ The Bites&Beats Food Truck Festival
Featuring over 15 trucks with cuisine from around the world and the 5 boroughs

+ NIKE Presents The Battle for the Streets
Skate Contest Saturday Aug 27th
BMX Contest Sunday Aug 28th

+ Harley-Davidson Presents:
The Afro-Punk / Denim & Chrome Custom Bike Show
Calendar Shoot by Darius Vick
1st Place Prize: 1800CC Screamin’ Eagle
Twin Cam 110A Engine


Location: Commodore Barry Park
Brooklyn, NY 11205

For more info visit:

August 1, 2011

Video: The Perfect Cut w/ Marcus Troy

Marcus Troy talks about blogging and its affect on his life as well as others. Troy is esstantially the blueprint on how to become a cultural figure on the internet but most importantly in the real world.

July 12, 2011

Video: Nike SB Eric Koston & Lunarlon

If I get these and get the feeling that I can float around like Buzz Aldrin and Neil Armstrong, the world will be in trouble.

Lunar foam is a recent cushioning innovation in Nike performance footwear, but the Nike SB Eric Koston is the first shoe in the Nike Action family to incorporate the technology. Having a combo Lunarlon sockliner/midsole makes for a skate shoe that is lightweight with a soft yet responsive full-foot cushion, protecting your feet from impact but not dampening board feel.

July 8, 2011

Video: Marcus Troy | Maverick Project Bespoke

Marcus Troy continues his winning ways….

Marcus Troy chose two winners from the Mavericks Project to accompany him to New York City, in order to design the Maverick Project Bespokes. Carlos Sanchez, Tim Rodrigues and Marcus Troy spent hours working with IZ from Nike Sportswear at 21 Mercer Street designing the new Bespokes.

The approach was to create a shoe that would be timeless and reflect the Maverick spirit of its designers. Each shoe is defined by one detail that directly speaks to the personality of these individuals.

The three of them decided on using waterproof wool for the upper, leather for the tongue and Kevlar detailing. “The shoe was meant to look grown” says Carlos Sanchez, one of the winners of the experience. Tim commented that he wanted the shoe to be classy and original.

Marcus enlisted Vince Tsang of On & Beyond to capture the essence of the shoe through photography. The photos clearly capture the ideals and thoughts behind the Maverick project Bespokes. Marcus’s vision was to create “a real man’s” type of shoe, inspired by the utilitarian and fashionable trends of today, but with the aged and vintage feel of the past.

The retrospective video was also shot by Vince Tsang, who captured Marcus in his element, discussing the Maverick Project and The Marcus Troy Experience.

June 7, 2011

Video: Nike – Chosen

Paul Rodriguez, Julian Wilson, Danny Kass and the rest of the Nike team take part in a major jam session. Serious dopeness will occur.

May 24, 2011

Nike Chairman Mark Parker’s Treasure Chest Of An Office

Nike chairman Mark Parker’s office is a sport fanatic and hipster’s wet dream rolled into one. Talk about nostalgia. Out of all the offices I’ve seen, whether its Google, Skype, or the Nike Campus, this one takes the cake. I’ve never enjoyed looking at so many dope collectors items in one sitting.


More after the jump.

read more »

May 17, 2011

Video: Nike Sportswear “Sport is Art” Collection

Nike Sportswear continues in their brilliant marketing strategies and campaign. Today, they released this video along with its Nike Sportswear Tee Collection, which is infused with pop culture and Nike’s signature designs. Please be aware of the euphoric state your mind and body will be in after watching this.

May 12, 2011

Sting’s Daughter?? | I Blame Coco at Stadium Milano

Had no clue Sting had a daughter. #ExtremeLatePass

A daughter of art, but seeing her on the stage, you can’t blame her. Eliot Paulina Sumner, better known as Coco, daughter of Sting and singer of the I Blame Coco band, was a recent Stadium Milano guest and presented the Italian public with the band’s first album: The Constant. The concert, accessible only to a small — enthusiastic — audience, was filmed by Deejay TV and will be broadcast soon as the sixth part of “Live from the Running Club”, the show transmitted live from the basement of Nike Stadium, and which has already featured Jamaica, Nina Zilli, Marracash, N*E*R*D and Tinie Tempah.

April 29, 2011

Video: Nike 6.0 | Nigel Sylvester Nonstop

Shout out to the man Nigel Sylvester. The illest BMXer.

Props: HypeBeast

April 10, 2011

Mercurial Superfly: Neymar

“Let’s beat the gringos!”

April 8, 2011

Nike Amsterdam Destroyer

Great music mixed with simplicity always works.

March 29, 2011

Nike: “Be Free”

Photographers Denis Darzacq and Barnaby Roper were the minds behind this unique displaying of Nike ‘Be Free’ women’s spring/summer 2011 collection.


Video and full collection after the jump.

read more »

March 23, 2011

Nike Basketball | LeBron Rise Remix

I don’t have a clue on how I missed this….

March 18, 2011

Nike Dunk Hi Premium “White Ice”

Nike Dunk Hi White Pack


A couple of days ago we gave you a preview of the upcoming Nike Sportswear “White Pack” which features an Air Force 1, an Air Max 90, an Air Max BW Gen II and a Dunk. The latter model is seen here in detail. The photo reveals that this Dunk contains a unique tumbled patent leather-like material for the majority of its upper. The crackled material is contrasted nicely by the ever-so-popular icy sole, along with monochromatic elements such as the laces, stitching and the inner lining. What are your thoughts on the Nike Dunk Hi “White Pack”?

March 17, 2011

Video: Nike Better World

Nike just keeps on dominating the commercial world!

March 14, 2011

Video: Ganso | Repay the Faith

Finally, we’ll get to see Ganso back on the pitch. From watching the Brazil friendlies without him, it was pretty awful to watch. The midfield was in disarray and the team just didn’t seem to have that same flair that they normally play with. Now with Ganso back and hopefully Neymar comes back around, the fans of Brazil soccer will once again have something to cheer about.

March 12, 2011

Video: Zack McTee – Nike iD

This is the second year for the Nike iD Royale design challenge. Everyone is welcome to submit a design for the Nike iD Royale contest. You can submit your design on Sunday March 13th at the following New York locations: Niketown and Nike Sportswear on 21 Mercer. After the designs are submitted, the top 32 will be chosen and will then uploaded to the official Nike iD Royale Facebook page. This is where voting for best design will begin. Good luck everyone!

Spotted: Maestro