The premiere to the previous video of the behind the scenes of ALWAYS ON featuring Darrelle Revis and JB3.
Spotted: 2DBz
September 19, 2011
Video: Darrelle Revis x Jesse Boykins III – ALWAYS ON | Premiere
September 16, 2011
Video: Darrelle Revis x Jesse Boykins III Are ALWAYS ON
We go behind the scenes of the ALWAYS ON series by Nike Sportswear featuring Darrelle Revis with music by Jesse Boykins III. Very dope I must say.
In Darrelle Revis’ new ALWAYS ON video, we witness the work ethic that has made him football’s most dominant cornerback. But this behind-the-scenes footage supplies further depth, especially about his interests in music. “The stereotypical athlete lives and dies sports,” says Jesse Boykins III, who provided the backing song “Island of Greatness.” “It’s good to know a cat like Darrelle is passionate about other things.” Before writing the track, Darrelle supplied a list of his favorite artists and influences, from which Boykins created a musical “gumbo.” Of course, we see Darrelle mixing it up on the field too. “They’re working me out a little bit,” he says during the shoot, his sweaty brow glistening under the beaming sun. And opposing receivers will be singing a sad song all season long.
Spotted: Herfection
May 17, 2011
Video: Nike Sportswear “Sport is Art” Collection
Nike Sportswear continues in their brilliant marketing strategies and campaign. Today, they released this video along with its Nike Sportswear Tee Collection, which is infused with pop culture and Nike’s signature designs. Please be aware of the euphoric state your mind and body will be in after watching this.
April 7, 2011
Nike Sportswear x fragment x Undercover | Match Classic Summer 2011
One word. CLEAN.
Undercover’s Jun and fragment’s Hiroshi worked over 5 colors of Nike Match Classics last summer. This summer we see two more attractive suede color-ups of the sneaker – Ocean Fog and Soft Grey – each with the same repeat branding around the midsole we saw on the first round releases. In the UK, they’ll be a Dover Street Market exclusive. Releasing shortly.
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March 10, 2011
Video: Nike Sportswear x ?uestlove
Footage of the launch party for the ?uestlove dunks.
March 4, 2011
The Nike Dunk x ?uestlove by Nike Sportswear
Upon the release of these dunks 21 Mercer is having a little celebration. 21 Mercer always has great events, looks like I’ll miss this one though.
Friday, March 4th / 7-9 PM
Music by ?uestlove
Limited Edition Tee’s Only Available at 21 Mercer
Props: NikeStadium
February 26, 2011
Nike Stadium MFG Features | LeBron James Destroyer Jacket x AW77 Hoody x NSW T-Shirt
February 21, 2011
Video: Nike Sportswear On Hollywood & Vine | Neighborhood Night
Very dope event by NSW during All-Star weekend.
February 6, 2011
Nike Sportswear “Destroy With Speed” Super Bowl XLV Destroyer Jackets
NSW:
This year the crew over at Nike Stadium on the Bowery have created some custom Destroyer Jackets for a select few athletes whom will be playing in the Super Bowl. Troy Polamalu, Donald Driver, Aaron Rodgers and Hines Ward will all be wearing the new Alpha Talon cleat in the big game and connecting directly to the Alpha Talon story they all have been made these custom Destroyers. Dawning a subtle hit of Volt Green on the jackets to symbolize speed along with custom embrodiery of their positions, numbers and name all combine to make a true custom 1/1 Destroyer.
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February 1, 2011
Video: American Made | Stockholm
Looks interesting, but I’ll let someone else explain the purpose of this.
No country is devoted to basketball and the NBA like the US, and companies who have a big stake in the basketball business are scrambling to open up new markets. The arrival of Yao Ming in the NBA in 2002 is essentially the model, and now the NBA and other big athletic companies are searching for next Yao with development programs in places like India. One possible candidate to break the mold again is Swede Jonas Jerebko, who has been playing in the NBA since 2009, and is a part of the Nike stable. Now, through the Sportswear division, Nike has produced a four part mini-documentary, revolving around Jerebko and his fellow Swede, hip hop artist Adam Tensta. The project is called AMERICAN MADE, and will culminate in a basketball tournament hosted by Jerebko and Tensta February 18th in Stockholm. The tournament will feature four teams from Cali Crew, Sneakersnstuff, Tres Bién Shop and Shelta, and if that model sounds familiar, you might remember the adi Cup. Look for the first of the four videos at the Nike Sportswear Sweden Facebook page, starting February 8th.
January 13, 2011
Gatorade Go All Day | Nigel Sylvester (Video)
Japan through the eyes of Nigel Sylvester. It’s VERY dope.
The Uninhibited 