When I received this song and another I had a smile from ear to ear. But God was I pissed when it wasn’t an mp3! I have nothing but love for the folks that hook me up. I was just hyped and wanted to throw this on my ipod with the quickness. Instead I played the video like 12 times that night. Lucky for us Herfection got our backs with the SoundCloud drop. This track even has a Pepsi commercial spot. Yes, big things from the man known as Outasight. *Salutes*
The track was recorded a few months back in LA with Cook Classics and Gigamesh. I’m really proud of this one and I hope it becomes that track that you just can’t stop listening to. Starting tomorrow night you can hear “Tonight Is The Night” in a commercial during X-Factor played behind some absolutely classic footage.
We go behind the scenes of the ALWAYS ON series by Nike Sportswear featuring Darrelle Revis with music by Jesse Boykins III. Very dope I must say.
In Darrelle Revis’ new ALWAYS ON video, we witness the work ethic that has made him football’s most dominant cornerback. But this behind-the-scenes footage supplies further depth, especially about his interests in music. “The stereotypical athlete lives and dies sports,” says Jesse Boykins III, who provided the backing song “Island of Greatness.” “It’s good to know a cat like Darrelle is passionate about other things.” Before writing the track, Darrelle supplied a list of his favorite artists and influences, from which Boykins created a musical “gumbo.” Of course, we see Darrelle mixing it up on the field too. “They’re working me out a little bit,” he says during the shoot, his sweaty brow glistening under the beaming sun. And opposing receivers will be singing a sad song all season long.
Kendrick Lamar teams up with Va$htie to cook up some visual crack for you fiends.
“I had the honor of directing a music video for one of my new favorite artists – Kendrick Lamar. After falling in love with his mixtape Section.80 and playing it on repeat, I was given the choice to pick any song to direct. I settled on “A.D.H.D.” for it’s dark beat and melancholy lyrics, tones that have always resonated with me. Like most of Kendrick’s songs off Section.80, it felt like a confessional of a conflicted generation; a timeless and universal theme.
I wanted the video to illustrate the emotion he paints with words, while avoiding gratuitous shots of any substance. Despite the song’s title and content, the focus isn’t the drugs, but rather, that basic human experience of apathetic youth. That simple mood of emptiness which we choose to either address or self-medicate.
Kendrick is a monster. Not only is he gifted as a musician, but as a person, he’s an genuine sweetheart.
Last night Billboard had their summer blowout concert at a secret location (Pier 36). Tickets for this event virtually “sold out” within hours, and it’s a stretch to even say that. The event took place in this old airplane hangar and If I’m correct I did see a basketball hoop between the curtains, but that doesn’t matter, it was just a moment of impulse since I wanted to shoot around for a minute. Anyway, the space was decked out with flat screens with Billboard promos tuned in, a PopChips photo booth, two bar areas, and the bougie-ass VIP lounge where those bastards had free food. Later on I found out one of my people managed to finagle his way into the VIP lounge. Nice! There was only one gripe I had but I’ll get into that later. I almost forgot there was an Albie & Chris Manzo sighting. They’re shorter than I thought. *shrugs*
Keri Hilson chats it up with FADER about her days as a songwriter and how she dealt with being in the background before hitting it big. Also her workout regime and why she loves Atlanta. Oh and let’s not forget her feelings about a woman’s sexuality.